What role does message format play in print advertisements?
What will be an ideal response?
In a print ad, for example, the headline, copy, illustrations, and color are critical. To attract attention, the advertiser may use novelty, contrasts, or eye-catching headlines.
Business
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A scale consisting of multiple items, in which an item is a single question or statement to be evaluated, is called a ________
A) forced rating scale B) systematic scale C) multiple measurement scale D) multi-item scale E) single question scale
Business
Back offices typically emphasize:
A) low cost operations and on-time delivery. B) top quality and customization. C) on-time delivery and customization. D) top quality and low cost operations.
Business