Describe three reasons why it is important for an audience to follow a speaker's organizational pattern.

What will be an ideal response?

- Recall: an audience can better remember the main ideas of a speech when they are presented in a recognizable pattern.
- Active listening: effective organization engages the listener and enhances their ability to ignore distractions.
- Personal satisfaction: when audience members can anticipate what's coming next, they feel more "in the know" and a part of the discussion.

Communication & Mass Media

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According to the elaboration likelihood model of persuasion, listeners who think critically and

elaborately about a speaker's message will be persuaded by it. Indicate whether the statement is true or false

Communication & Mass Media

The case mentions the relationship between the charity and partisan politics. What were the benefits and risks of this relationship?

What will be an ideal response?

Communication & Mass Media