________ works on the principle that some people have better judgment or greater knowledge regarding specific topics or matters than others have.

A. Minority rule
B. Unanimous consensus
C. Expert opinion
D. Authority rule

Answer: C

Communication & Mass Media

You might also like to view...

This factor of credibility starts with the common interests that bring a group together, but goes beyond that to members seeing you as caring about them and seeing that your values and attitudes are similar to theirs--that you and they are in some ways similar. This factor is known as:

A. Competence B. Trustworthiness C. Coorientation D. Dynamism

Communication & Mass Media

It is rare to achieve perfect objectivity in a content analysis

Indicate whether the statement is true or false

Communication & Mass Media