________ works on the principle that some people have better judgment or greater knowledge regarding specific topics or matters than others have.
A. Minority rule
B. Unanimous consensus
C. Expert opinion
D. Authority rule
Answer: C
Communication & Mass Media
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This factor of credibility starts with the common interests that bring a group together, but goes beyond that to members seeing you as caring about them and seeing that your values and attitudes are similar to theirs--that you and they are in some ways similar. This factor is known as:
A. Competence B. Trustworthiness C. Coorientation D. Dynamism
Communication & Mass Media
It is rare to achieve perfect objectivity in a content analysis
Indicate whether the statement is true or false
Communication & Mass Media