____The last step in behavior modeling is providing opportunity for reinforcement in a structured role-play

All response hierarchy models of the communication process assume the buyer passes through cognitive, affective, and behavioral stages, in that order

Which of the following product categories lends itself most appropriately to such a "learn-feel-do" sequence? A) clothes B) dishwashers C) real estate D) personal computer E) air tickets

The last step in the marketing research process is to:

A) prepare and present the final research report B) be sure you have an adequate sample size C) get approval to fund the research D) define the problem E) seek approval from the CIO