The nearness to parking and the side of the street are more important store locational factors to a shopping-oriented store than to a convenience-oriented store

The more the cost base is composed of fixed or indirect costs, the more ______ it is for managers to use cost reduction strategies to protect the organization's profitability in response to decreases in demand for products and services.

A. difficult B. easy C. simpler D. straightforward E. effortless

A company can take several steps to improve the quality of its marketing intelligence. Which of the following best describes the practice used by McDonald's when it sent pseudo customers to assess stores' internal speed standards?

A) training and motivating the sales force to spot and report new developments B) motivating intermediaries to pass along important intelligence C) networking externally D) purchasing information from outside research firms and vendors E) using the sales information system to get accurate sales reports