A ____ strategy relies on access to advertising media

Which one of the following statements about forecasting is TRUE?

A) The five basic patterns of demand are the horizontal, trend, seasonal, cyclical, and the subjective judgment of forecasters. B) Judgment methods are particularly appropriate for situations in which historical data are lacking. C) Casual methods are used when historical data are available and the relationship between the factor to be forecast and other external and internal factors cannot be identified. D) Focused forecasting is a technique that focuses on one particular component of demand and develops a forecast from it.

The "zone of indifference" refers to the area within which employees _____

a. will carry out directives without commitment b. will passively resist decisions c. willingly accept decisions made by their boss d. don't care whether the boss makes bad decisions e. none of the above