Why should an ethical speaker speak to benefit his or her listeners?
What will be an ideal response?
Speakers and listeners participate in a transactional relationship; both should benefit from their participation. Listeners give speakers their time; in return, speakers should provide information that is interesting or useful.
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The YMCA is looking to collect aggregated data about the type of people who use their facilities. What type of primary research instrument should the PR practitioner choose to collect this data?
A) survey B) focus group C) one-on-one interview D) observation E) experiment
Shaw has many acquaintances that he sees in school and at work. He applies specific criteria to determine which acquaintances to become friends with, and additionally, which friends to become best friends with. Through which process does this occur?
A. communication privacy management B. social exchange C. filtering D. social penetration