The conative component of attitude matches the hierarchy of effects model's element of:
A) knowledge
B) preference
C) conviction
D) the actual purchase
D
Business
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Explain the psychology behind a price of $9.99 instead of $10.00
What will be an ideal response?
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Which of the following statements about product publicity is FALSE?
A) It is what public relations is all about. B) It is the essence of the value of integrating public relations and marketing. C) It is an important adjunct to advertising. D) It is the basis for much of what consumers know or believe about products.
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