Which of the following is a primary cause of gray market activity?
A) a firm's inability to control production and distribution costs
B) a significant difference in price between national distributors
C) a firm's decision to flood the market with substandard products
D) a large price difference between two countries for the same product
D
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For each of the following activities, indicate an appropriate allocation base
Activity Allocation Base Warranty Services-Providing service for defective products Setup-Setting up machines for production Shipping-Shipping finished products to customers Machining-Machine usage Purchasing-Purchasing raw materials What will be an ideal response
If a buying center is most influenced by authority in the business buying process, it can be safely concluded that ________ factors have a major influence on its buying behavior
A) technological B) systemic C) interpersonal D) strategic E) economic