Which retail institution has disappeared from the U.S. marketplace?
a. off-price chain
b. catalog showroom
c. box (limited-line) store
d. conventional variety store
d
Business
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A firm is evaluating the best means to have a positive impact on potential buyers; which one of the four P's is the firm addressing?
A) Product B) Price C) Place D) Promotion
Business
Define the term industry structure and discuss the ways the Internet and e-commerce have changed the five forces that characterize industry structure
What will be an ideal response?
Business