A product has a standard deviation of demand of 15. The safety stock for a service level of 98%

________ is collecting and evaluating advertising metrics to determine the effectiveness of an advertisement or advertising campaign in fulfilling customer, organizational, and marketing objectives

A) Brand health measurement B) Return on marketing investment C) Advertising measurement D) Media planning E) Marketing accountability

A disadvantage of using credit as a source of liquidity is the

A) inconvenience of using credit. B) potential cost of finance charges. C) acceptability of credit by creditors. D) poor records available after credit use.