The critical-incident technique is useful for developing BARS

Consider the overall effects on Global Cleaning Service from selling and performing services on account for $6,400 and paying expenses totaling $2,500. What is Global Cleaning Services net income or net loss?

a. Net income of $3,900 b. Net loss of $3,900 c. Net income of $6,400 d. Net income of $8,900

Identify the situation where channel members have significant bargaining power over the marketing manager

A) When the channel's sales volume is low relative to the product's total sales volume. B) When the product is well differentiated from competitors. C) When the channel poses a credible threat of backward integration. D) When the channel has high switching costs.