What were the approximate dollar losses for the series of data breaches against Sony Corp?
A) $54 million
B) $171 million
C) $254 million
D) $1.6 billion
Answer: B
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Many people believe that customer focus does not help to create better, or new, products. This belief rests on which of the following ideas?
A) Such new product developments decrease the chances of success. B) Customers do not consider the cost of design when making suggestions. C) Customers are at times unaware of what they really want. D) It increases the cost of testing a product or service. E) Having too much customer focus leads to a negative brand image.
Bill thought he had received the best deal on his riding mower. Shortly after the purchase, Bill started to notice certain disadvantages of his new riding mower as he learned more about other riding mowers available in the same price range
Bill is in which of the following stages of the buyer decision process? A) purchase decision B) need recognition C) postpurchase behavior D) information search E) alternate evaluation