_____ are best described as goods or services with both tangible and intangible characteristics that provide satisfaction and benefits.

Because a sport marketer has very little control over their core product it has led entrepreneurs like Bill Veeck to focus on

A. team winning percentage. B. product extensions. C. efficient operational systems. D. sponsorship revenues.

Which term below means that money available today is worth more than the same amount tomorrow?

A) Cost benefit B) Discount rate C) Variable costs D) Time value of money