Conjoint analysis is a marketing research method that enables you to determine how customers value different levels of product attributes from theoretical profiles or concepts

Costs incurred internally to create intangibles are

a. capitalized. b. capitalized if they have an indefinite life. c. expensed as incurred. d. expensed only if they have a limited life.

For money disbursed, the trust account journal must include date, check number, name of payee, reference to vendor documentation or other record verifying purpose of payment, and amount paid.

a. true b. false