A push strategy puts its emphasis on the consumer, who is expected to push the retailer into offering a promoted product

Which of the following is NOT an example of informal audience analysis?

A) direct knowledge of listeners' characteristics B) direct observation of audience members C) demographic analysis of listeners' characteristics D) library research into survey and poll results E) focus groups

A large number of Indian scientists, doctors, and computer programmers migrated to the United States in the 1980s and 1990s. This is an example of

a. outsourcing. b. brain drain. c. push-pull theory. d. marginalization.