What are the three basic question-response formats?
A) un-probed, probed, and neutral
B) open-ended, closed-ended and skip patterned
C) open-ended, categorical and metric
D) closed-ended, continuous and open-ended
E) open-probed, closed-probed, probed
C
Business
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The technique used to sift through data collected by point-of-purchase scanning equipment is called__________
Fill in the blanks with correct word.
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__________is an emerging trend that employs market data to best serve customers as they prepare to make a purchase. ANSWER: Shopper marketing
Fill in the blanks with correct word.
Business