A low price, low involvement purchase is likely to begin with which component of an attitude?

The fact that our eyes and minds seek out and notice only information that interests us is called:

A) conscious cognition. B) selective exposure. C) selective retention. D) preconscious perception. E) selective perception.

A broadband communication system is one that has sufficient capacity to carry simultaneously which of the following?

A) multiple voice B) data C) video D) music E) all of the above