Which of the following is an example of a psychographic variable?

A metasearch engine is

A) a highly specialized directory that focuses on a specific subject matter area. B) a search engine that examines only newsgroup messages. C) a type of aggregator that offers subscribers all-day information on their desktops. D) a special type of engine that searches several search engines at once. E) a search engine that can access the hidden Internet.

As a marketing researcher of a firm, you plan to conduct behavioral research to develop marketing insight. What procedure would you follow in this case?

What will be an ideal response?