A company finds out that members of its target market are likely to collect more information and evaluate more brands than early adopters. These people are cautious and thoughtful and do not try the product without asking someone else. The customers' dominant characteristic is deliberateness. In terms of the diffusion process, these customers are most likely in which group?
a. laggards
b. early minority
c. late majority
d. early majority
Ans: d. early majority
Business
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As the number of shares of common stock increases, the book value of each share will ________
if equity does not change. A) remain the same B) increase C) decrease D) none of the above
Business
You have observed that the group tends to come to consensus very quickly and there appears to be an illusion of unanimity. You conclude that they may be suffering from ________
A) negative affect B) groupshift C) cognitive dissonance D) groupthink E) positivity offset
Business