Typical goals for frequency or loyalty programs include all of the following except:
A) build brand parity.
B) induce cross-selling to existing customers.
C) differentiate a parity brand.
D) preempt the entry of a new brand.
A
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Shawna Carter wants to invest her recent bonus in a four-year bond that pays a coupon of 11 percent semiannually. The bonds are selling at $962.13 today. If she buys this bond and holds it to maturity, what would be her yield?
A) 11.5% B) 11.8% C) 12.5% D) 12.2%
Soul Tech, a consumer electronics company, has suffered substantial losses while moving products from the assembly line to the warehouse and shipping docks
Soul Tech should consider reducing the number of times an item is moved in the warehouse by installing a(n): a. flexible manufacturing system. b. materials-handling system. c. contract manufacturing system. d. outsourcing system.