Facilitating goods are tangible items that support or accompany the service being provided.

a. true
b. false

Answer: a. true

Business

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Sony offers consumers more than just camcorders; it provides consumers with a complete solution to their picture-taking problems, including additional customer service and product warranties. This offering is called an augmented product

Indicate whether the statement is true or false

Business

Functions provided by channel intermediaries that make the purchase process easier for customers and manufacturers are referred to as ________ functions

A) distributing B) facilitating C) management D) marketing E) wholesaling

Business