Facilitating goods are tangible items that support or accompany the service being provided.
a. true
b. false
Answer: a. true
Business
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Sony offers consumers more than just camcorders; it provides consumers with a complete solution to their picture-taking problems, including additional customer service and product warranties. This offering is called an augmented product
Indicate whether the statement is true or false
Business
Functions provided by channel intermediaries that make the purchase process easier for customers and manufacturers are referred to as ________ functions
A) distributing B) facilitating C) management D) marketing E) wholesaling
Business