Zing is a soft drink which is available everywhere, including gas stations, department stores, and vending machines. Zing is an example of a(n) _____
a. unsought product
b. specialty product
c. convenience product
d. shopping product
ANSWER: c
Zing is an example of a convenience product. A convenience product is a relatively inexpensive item that merits little shopping effort. Convenience products normally require wide distribution in order to sell sufficient quantities to meet profit goals.
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Don was temporarily dismissed from his company because sales are slow. When the situation improves at the company, he will likely be brought back as an employee. This is an example of being _____.
Fill in the blank(s) with the appropriate word(s).
Research shows that all of the following impact the employee's satisfaction with the job and commitment to the organization EXCEPT
a. how he or she is treated in the firm. b. the actual work the employee performs. c. the firm's competitiveness. d. the relationships formed with colleagues and managers