Under Armour increasing its advertising spending and offering an ever-increasing range of styles and colors in its original apparel line is an example of a ________ strategy
A) market penetration
B) market development
C) product diversification
D) business harvesting
E) product development
A
Business
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a) means that all differences will be investigated. b) means that material differences will be investigated. c) causes managers to be buried under voluminous paperwork. d) means that only unfavorable differences will be investigated.
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The innovator's dilemma is concerned with:
a. which new products to introduce. b. which new technologies to pursue. c. which new markets to enter. d. focusing too heavily on current customers and products. e. overcoming core rigidities.
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