How can an organization determine the success of their investment in social media?
A) By tracking the number of "likes"
B) By tracking the cost of upkeep
C) Using quantifiable metrics
D) Using customer reviews and opinions posted on the sites
E) By using customer surveys
Answer: C
Explanation: C) The more quantifiable your metrics are, the more easily you will be able to determine whether your communication is a success and how you make it even better.
Business
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Indicate whether the statement is true or false
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When buying on margin, the amount of money provided by the investor is called:
A) Collateral B) Margin C) Capital D) Order E) Cash
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