What four tests should quality logos and corporate names pass?
What will be an ideal response?
1. They should be easily recognizable.
2. They should be familiar.
3. They should elicit a consensual meaning among those in the firm's target market.
4. They should evoke positive feelings.
Business
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Agent Michael sold a house that was listed by an outside broker from another company. At closing, Michael was entitled to 1/2 of the commission. What kind of listing did the outside broker probably have?
a. exclusive right to sell b. exclusive agency listing c. open listing d. net listing
Business
Advertising involves a personal presentation by the firm's sales force for the purpose of making sales and building customer relationships
Indicate whether the statement is true or false
Business