Global market segmentation is based on the premise that companies should attempt to identify consumers in different countries who share similar needs and desires

Indicate whether the statement is true or false

TRUE

Business

You might also like to view...

Using robots to paint products on a twenty-four-hour basis rather than humans who require downtime for personal breaks would result in ____________

a. increased manpower requirements b. decreased customer interaction c. reduced cycle time d. unhappy robots

Business

For which of the following types of syndicated services do households provide specific information regularly over an extended period of time?

A) surveys B) purchase panels C) scanner volume-tracking data D) audit services E) regular surveys

Business