The standard test market is one in which the firm tests the product or marketing-mix variables through the company's normal distribution channels

In 2008, the United States enacted a country-of-origin labeling (COOL) law. The law requires supermarkets and other food retailers to display information that identifies the country that meat, poultry, and certain other food products come from

Indicate whether the statement is true or false

Allowing employees to participate in decisions that affect them will increase their level of ________

A) self-awareness B) comprehension C) motivation D) collusion E) cooperation