After developing strategic objectives you advance to the programming stage which encompasses these activities:
a. testing objectives, determining key strategy, choosing key messages, and developing tactics
b. defining target audience, developing a budget, determining strategy, and choosing key messages
c. defining target audience, determining strategy, choosing key messages, and developing tactics
d. defining target audience, determining strategy, developing tactics, and securing a spokesperson
c. defining target audience, determining strategy, choosing key messages, and developing tactics
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"Birds of a feather flock together" and "opposites attract" both characterize one aspect of the __________ theory of interpersonal relationships
Fill in the blank(s) with the appropriate word(s).
An organized attack against a corporation presented on the Internet is called:
a. viral marketing. b. persuasion. c. crisis public relations. d. cybersmear.