One way to demonstrate to your audience that your message is designed specifically for them is to
a. refer to previous audiences you have had.
b. refer to recent news events but avoid historical references.
c. avoid using audience members' names.
d. refer to the town, city, or community in which you are speaking.
d
Communication & Mass Media
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What is the underlying assumption of uncertainty reduction theory?
What will be an ideal response?
Communication & Mass Media
Media effects are changes in _______________ that result from exposure to the mass media
a. commercial content programming and availability b. large-scale social institutions such as courts and markets c. cognitions, attitudes, emotions, or behavior d. uses and gratifications
Communication & Mass Media