What are two primary opportunities that arise with each speaking situation?

A. agenda setting and ethos establishment
B. personal analysis and strategic planning
C. information advantage and audience analysis
D. personal inventory and inducing action

Answer: C

Communication & Mass Media

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Which approach to leadership argues that there is no 'best' set of skills, styles, or functions for effective leadership; instead, what's most effective varies with the situation?

A) functional B) trait C) style D) emergent E) contingency

Communication & Mass Media

You are writing a breaking news story about a power outage downtown. What is the best way to make sure you are telling readers what they need to know?

A. Ask yourself what you would want to know if you were personally affected by the incident. B. Have a standard set of facts that you offer at the beginning of every story. C. Ask officials on the scene what is the most important information to include. D. Usually start with an estimate of the financial cost of the incident.

Communication & Mass Media