Mass marketers can expect consumers to distinguish between commercial message sources to maintain a clear image of a company and its brands

Deliberate plans that outline exactly what the team is to do, such as goal setting and defining roles, are called:

A. Charters B. Team performance strategies C. Team adaptations D. Strategic plans E. Agendas

A typical marketing planning horizon is:

A) one month. B) six months. C) one year. D) five years.