According to the text, one of the major findings of the “Burgers & Basketball” study

from the Annenberg Public Policy Center at the University of Pennsylvania was that:



a. Blacks outnumber Whites in food commercials by about 2-to-1.
b. Whites outnumber Blacks in food commercials by about 2-to-1.
c. Whites outnumber Blacks in food commercials by about 4-to-1 and tend to be
shown eating at home, while Blacks tend to be shown eating in fast-food
restaurants.
d. Blacks outnumber Whites in food commercials by about 4-to-1 and tend to be
shown eating at home, while Whites tend to be shown eating in fast-food
restaurants.
e. Blacks tend to be featured in ads for bread, cereal and dairy products.

c.

Communication & Mass Media

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"The war against the Taliban is like the popular card game of Texas Hold ‘Em in which the terrorists consistently out bluff the Obama Administration." This statement reflects the reasoning pattern known as

(a) parallel case. (b) generalization. (c) analogy. (d) authority.

Communication & Mass Media

A PR campaign can be successful only if sufficient resources are available to support it

Indicate whether the statement is true or false

Communication & Mass Media