Why do large media firms produce commodities in large volumes?

a) To fight media illiteracy
b) To pursue economies of scale
c) To eliminate competition
d) To take advantage of network structures

Answer: B

Communication & Mass Media

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During her research, Emma finds two conflicting sources. The more reliable source disagrees with

her position, and the less reliable source affirms her claim. Emma decides she will not use either source. What skill has Emma used to make her decision? A. Visual literacy B. Confident communication C. Ethical communication D. Positive communication

Communication & Mass Media

Which of the following statements best describes creative thinking?

A. You either have it or you don't. B. It connects previously unrelated ideas. C. It involves only the right side of the brain. D. All of the above E. None of the above

Communication & Mass Media