Why do large media firms produce commodities in large volumes?
a) To fight media illiteracy
b) To pursue economies of scale
c) To eliminate competition
d) To take advantage of network structures
Answer: B
Communication & Mass Media
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During her research, Emma finds two conflicting sources. The more reliable source disagrees with
her position, and the less reliable source affirms her claim. Emma decides she will not use either source. What skill has Emma used to make her decision? A. Visual literacy B. Confident communication C. Ethical communication D. Positive communication
Communication & Mass Media
Which of the following statements best describes creative thinking?
A. You either have it or you don't. B. It connects previously unrelated ideas. C. It involves only the right side of the brain. D. All of the above E. None of the above
Communication & Mass Media