Explain the concept of line stretching and the three uses for it
What will be an ideal response?
Line stretching occurs when a company lengthens its product line beyond its current range. It includes down-market stretch (introduce a lower-priced line), up-market stretch (introduce an upscale line), or two-way stretch (introduce both an upscale line and a down-scale line).
Business
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The seller of a property must certify square footage.
a. true b. false
Business
Which of the following is an example of having indirect involvement when entering a competitive market?
A) using retail stores B) using distributors C) using manufacturer's own sales force D) selling through company website
Business