When it comes to television, skillful politicians understand that, historically, __________
a. content trumps perception in the minds of most voters
b. what they say is more important than how they say it
c. voters are mostly concerned wtih issues than fluff
d. image is more important than substance
Answer: d
You might also like to view...
One of the features that Indian democracy shares with that of the United States is that both are
A. dependent upon high-tech industries for most of their income. B. modeled on the British government from which they gained independence. C. examples of parliamentary systems. D. secular states.
According to Dan Nimmo, the utilization of professional campaign managers
A) raises disturbing questions about American politics because these people approach elections as a contest of personalities rather than as choices between political parties or principles. B) has had little or no effect on how political campaigns are run. C) favors the Democratic candidate over the Republican candidate. D) makes no difference when an incumbent president is seeking reelection. E) has no effect on elections.