A new-product strategy describes the characteristics of products an organization wants to offer and the markets it wants to serve
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
A new-product strategy specifies the roles that new products must play in an organization's overall plan and describes the characteristics of products the organization wants to offer and the markets it wants to serve.
You might also like to view...
Which of the following statements about the World Trade Organization (WTO) is true?
A) The WTO is a branch of the U.S. government. B) Only countries that belong to established economic communities are granted membership in the WTO. C) Only developed nations are granted membership to the WTO. D) The WTO's main function is to help least developed countries grow their economies. E) The WTO is the most powerful international organization dealing with the global rules of trade between nations.
Under the Civil Rights Act, employers have a legal obligation to:
A) Not hire the most qualified candidate B) Provide every qualified candidate equal opportunity to interview C) Hire you if you are a minority D) Provide only those with disabilities the opportunity to interview