Perceptual persuasiveness refers to:
a. how catchy an advertising slogan is
b. how real images look within a message
c. how convincing the narration of a message is
d. none of the above
b. how real images look within a message
Communication & Mass Media
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__________, or emotion, is an appeal used by some humane societies who show graphic pictures of animal abuse and neglect to evoke sadness and anger, prompting audience members to act
Fill in the blanks with correct word
Communication & Mass Media
Which of the following is the most similar to the yellow journalism style 100 years ago??
a. ?social media sites, such as Twitter or Facebook b. ?news magazines c. tabloids? d. ?classifieds
Communication & Mass Media