The key difference, in terms of the Federal Trade Commission (FTC) and the courts, between puffery and a claim is that puffery is not considered to be a factual statement while a claim is considered to be a factual statement that can be proven true
or false.
Indicate whether the statement is true or false
TRUE
Business
You might also like to view...
Only contingencies that are probable and can be estimated are recorded as a liability and an accrued expense
Indicate whether the statement is true or false
Business
Running ads over time using three timing models: blitz, pulsing, and even. Which one creates the highest ROI?
a. Blitz b. Pulsing c. Even d. It depends
Business