Knowing factors about the receiver helps the sender create a message the receiver will understand

Juana looked at the September issue of her favorite fashion magazine and did not find anything particularly interesting despite the fact that the magazine had several advertisements that were targeted at Juana's demographic

The only thing that interested her was an article about an upcoming fashion show. Which consumer behavior is being illustrated in this instance? A) subliminal advertising B) groupthink C) selective attention D) social loafing E) consumer ethnocentrism

The model stock approach determines space needs for each department based on assortment considerations

Indicate whether the statement is true or false