The basic elements used to carry out an organization's marketing communications are referred to as ________

A) the marketing mix
B) the four Ps
C) public relations
D) sales strategy
E) the promotional mix

E

Business

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Which of these is considered to be a document that describes the critical segments of a life insurance policy?

A) Buyer's guide B) Policy summary C) Consumer report D) Buyer's summary

Business

If a manufacturer produces a defective product, sells it to a wholesaler, who sells it to a retailer,

who sells it to a consumer who is injured, which parties in the chain of distribution are potentially liable under strict liability? A) Only the retailer B) Only the party at fault C) Only the manufacturer and wholesaler D) Only the manufacturer E) The manufacturer, wholesaler, and retailer

Business