Marketers should aim to develop a single message that would appeal simultaneously to its total audience

One price tactic requires the purchaser to absorb the freight costs from the shipping point. In this case, the farther buyers are from sellers, the more they pay because transportation costs generally increase with the distance merchandise is shipped. What is being described?

a. uniform delivered pricing b. FOB origin pricing c. zone pricing d. freight absorption pricing

Use the information in Table 5.3. Using the traditional method, what is the optimal product mix?

A) 70 W, 60 X, 90 Y, 100 Z B) 70 W, 50 X, 50 Y, 30 Z C) 70 W, 60 X, 47 Y, 30 Z D) 70 W, 47 X, 50 Y, 30 Z