The process by which the executives at a large company learned about a company called 25th Hour that provides personal assistants who will run errands for $17 per hour is an example of which of the following?
a. a product dissemination
b. a diffusion
c. marketing communications
d. an innovative dispersal
Ans: c. marketing communications
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You are considering purchasing common stock in AMZ Corporation. You anticipate that the company will pay dividends of $5.00 per share next year and $7.50 per share in the following year
You also believe that you can sell the common stock two years from now for $30.00 per share. If you require a 14% rate of return on this investment, what is the maximum price that you would be willing to pay for a share of AMZ common stock?
A danger of developing a new business over acquiring an existing one is that the firm may
________. A) expend existing resources B) lose customers C) lose economies of scale and scope D) spend too much money on technology