Successful political campaigns ______.
A. rely exclusively on television advertising to reach voters because this is the way most voters acquire political information
B. try to win every vote so that the candidate can claim a mandate for the policies highlighted in the campaign
C. work to frame the choice in a way that underlines their candidate's strengths and plays down his or her weaknesses
D. must rely on publicly available information because the use of any commercial information violates federal privacy laws
Answer: C
You might also like to view...
Public policies typically reproduce what two types of solutions?
a. economic and social b. national and international c. material and symbolic d. federal and state
What term is used by political scientists to refer to a lasting shift in party allegiances or electoral support?
A. reorganization B. transference C. reconstruction D. realignment