The major claim of Fishbein’s summative model of attitude is that one’s attitude toward an object is a result of his or her:

a. salient beliefs about the object
b. positive beliefs about the object
c. negative beliefs about the object
d. relevant beliefs about the object

a. salient beliefs about the object

Communication & Mass Media

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A transformational leader provides the group with a new vision

Indicate whether the statement is true or false

Communication & Mass Media

Related to cognitive development theory, this concept explains that, even before reaching the first birthday, infants can distinguish between male and female faces and voices. By age two, children use internal mental frameworks to understand and organize gender

a. gender schema theory b. psychodynamic theory c. sociobiology d. gender constancy e. social learning theory

Communication & Mass Media