Which of the following techniques is not recommended as a means of establishing credibility with an audience?

A. detailing one's experience with the subject matter
B. dressing professionally
C. using highly familiar phrases such as "work smarter, not harder"
D. speaking about a subject with which one is familiar 

Answer: C

Communication & Mass Media

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Cable television and satellite radio services are not subject to the same rules regarding decency as regular broadcast outlets

Indicate whether the statement is true or false.

Communication & Mass Media

Priority publics can be described:

a. Normatively. b. Demographically. c. Psychographically. d. all of the above

Communication & Mass Media