Which of the following allows a firm to maintain control over the service level and obtain more dedicated and knowledgeable selling?
A) selective distribution
B) intensive distribution
C) push strategy
D) exclusive distribution
E) pull strategy
D
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Alicia Akers works as a marketing executive. She always talks in a high pitch and often draws a lot of attention wherever she is. Which of the following statements best explains the reason behind people noticing Akers?
A) Perception of reality depends on the perceiver's past experiences. B) Perception of reality depends on the perceiver's personality. C) Characteristics of the target affect people's perception. D) The time at which we observe behavior affects perception. E) Motives and interests of the perceiver affects perception of behavior.
What are the two possible objectives of the new-venture division structural approach?
What will be an ideal response?