Products can be thought of as a bundle of __________
Fill in the blank(s) with the appropriate word(s).
Answer: attributes
Business
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Which of the following best describes the interplay of promises of businesses to stakeholders and vice versa?
A. promise of quality that is greater than advertised B. only accepting cash and not credit C. supporting offshore philanthropy D. on-time delivery and responsiveness
Business
________ is the most widely used scaling technique in marketing research
A) Comparative scaling B) Noncomparative scaling C) Random scaling D) Nonmetric scaling E) Substantive scaling
Business