Premiums, as a consumer promotion tool, are defined as ________
A) offers to consumers of savings off the regular price of a product, flagged on the label or package
B) certificates entitling the bearer to a stated saving on the purchase of a specific product
C) programs providing rewards related to the consumer's frequency and intensity in purchasing the company's products or services
D) merchandise offered at a relatively low cost or free as an incentive to purchase a particular product
E) values in cash or in other forms that are proportional to patronage of a certain vendor or group of vendors
D
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A winery introduced a brand wine that it priced twice as high as its other wine. This is an example of product extension by a(n) ________
A) downward line stretch B) product mix C) cannibalization strategy D) upward line stretch E) prestige stretch
A standard of conduct is called a(n) ________
A) issue B) conclusion C) reason D) norm