The "Got Milk" campaign was intended to boost sagging milk consumption among Californians in the 1990s
The campaign ads highlighted the inconvenience of running out of milk when intended to be used with certain foods, such as cookies or muffins, advising consumers to stock up on milk to avoid such inconveniences. The "Got Milk?" campaign is an example of ________ advertising.
A) informational
B) reminder
C) institutional
D) comparative
E) reinforcement
B
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Managers rely on ______ to motivate members of groups to work toward the achievement of organization goals.
-individual and group incentives -social loafing -the possibility of disbanding the team -the threat of punishment
Which of the following is an example of a direct labor efficiency standard?
A) $20 per direct labor hour B) 50 square feet per unit C) $0.95 per square foot D) 6 direct labor hours per unit